- July 31, 2010
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- online work, recent work
Just Happy Produces Green Web Films For Ozone and AMP
Creative production group Just Happy Inc. produced 4 web films for Bay Area-based Ozone Advertising and Alameda Municipal Power (AMP).
The films feature Alameda residents and business owners sharing their positive experiences with AMP’s free energy audit and assistance programs. These public programs identify areas where consumers can save on energy costs while enabling a community-wide move to greener energy consumption.
Alameda Municpal Power (AMP) Web Film Credits:
Director: Greg Tuzin, Executive Producer: Robert Caruso, Dir. Photography: Cliff Traiman, Editor: Dylan Nolfi. Agency: Ozone Advertising, Creative Director: Adam Flissinger, Client Services Director: Kalyna Hanover, Client: Alameda Municipal Power.
Just Happy Inc. is an award-winning multi-disciplinary production company engaged in crafting TV, film, new media and publishing projects of merit. JHI partner’s with like-minded producers, directors, artists, writers, advertisers and entertainment companies to fashion compelling stories, develop worthy properties and deliver delightful media solutions.
- April 13, 2010
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- commercials, recent work
Just Happy Inc. produces TV PSA for CirclePoint & AlertSCC
Just Happy Inc. produced two :30 second TV spots for communications group CirclePoint and Santa Clara County. The commercials were written and directed by CirclePoint’s Creative Services Director Tom Freyer and produced by Just Happy Inc.’s Executive Producer Robert Caruso. The two comedic spots entitled: “Talk” and “Proposal” inform Santa Clara County residents of the emergency services system known as AlertSCC. The countywide program encourages cell phone and mobile users to register their devices online to receive important information in the event of a major disaster or emergency. Additional production credits include, Director of Photography, Cliff Traiman, Editor, Alan Chimenti, Post, Umlaut Films and Sound, mSquared Productions.
- April 9, 2010
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- recent work
Recent Just Happy Work
Recent work from Just Happy Inc. Coming soon.
- March 25, 2010
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- commercials
Just Happy Commercials
Just Happy Inc. Executive Producer Robert Caruso brings a deep commercial production history and advertising expertise to all JHI projects. As Director and Producer he has helmed over 100+ commercials for new media companies, top-tier advertising agencies and major fortune 500 clients. His commercial work has garnered multiple ad industry honors including a London International Advertising Award, Anicom Animation Award and a Clio. As Director, Robert has partnered with major commercial production houses Industrial Light & Magic, Rhythm & Hues, HKM Films and his former startup, Commotion Pictures. He has been fortunate to direct a range of character animation, visual fx, comedy and kids ad content as well as collaborate with scores of A-List celebrity talent.
Just Happy Inc. offers creative development and complete production services to all our commercial clients.
- April 8, 2010
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- just happy bits
Just Happy Bits
Over the years many of our clients have asked us to share the stories, methodology and craft behind some of our favorite, unusual and award-winning film production projects. We hope you too will enjoy our just happy bits.
Cross-Promotion & Online Programming
- April 8, 2010
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- extended team
Just Happy Inc. Extended Team
Just Happy Inc. draws on it’s deep industry relationships to offer all our clients access to an impressive pool of talented artists and media pros. Our creative partnerships include collaborations with convivial directors, animators, social media experts, designers, visual effects wizards and truly passionate storytellers. Let’s play!
- March 2, 2010
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- just happy bits
Just Happy bits: An NFL Snowstorm In San Francisco
Just Happy Inc. (JHI) was once asked by beverage company Sunny Delight to film a winter football game during a lovely San Francisco summer. The hilarious creative sent director Robert Caruso off to mine the iconic NFL Films series for inspiration. Since the 1960’s, NFL Films’ earnest highlights have been a powerful visual history for the entire league. For our “NFL Film” we cast a fictitious expansion team, the Anchorage Otters hailing from the frozen tundra of Alaska.
To stage a convincing Anchorage football practice at Golden Gate Park’s Kezar stadium, JHI collaborated with an amazing production design team including matte painters from Industrial Light & Magic. The result transformed the S.F. landmark and original home of the San Francisco 49ers, into an authentic winterscape complete with falling snow, snowmen, and a custom wood carved Otter mascot.
The snow gags were loads of fun, laying out massive white blankets, dusting the actors with potato flakes, rigging football helmets with icicles and adding a cold breath effect to all of the actors in post production. All of this was married to cinematographer Adam Beckman’s brilliant hand held camera work shot on 16mm film, printed and then transferred to video in the same method used by hundreds of the classic NFL Films. But it was the talented ensemble team of actors, the use of the official NFL Films music score and most of all the dramatic genius of NFL Films voice star, Harry Kalas that made the parody work so well. A JHI favorite.
- February 21, 2010
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- just happy bits
Just Happy bits: Working With The MIB Worms
During our work at Industrial Light & Magic, JHI was asked to direct a commercial for Sprint that featured the hilarious alien worms from the Barry Sonnenfeld film, Men In Black II.
What made this project a favorite was the extraordinary experience of working with Rick Baker’s brilliant artists at Cinnovation. The memorable motion picture worms were brought to life by an ensemble of skilled puppeteers, animatronic geniuses and mad comedians.
For our commercial, a raised modern set was built inspired by the Bo Welch aesthetic of the two MIB films. For the wide shots, each full body puppet was controlled by two puppeteers working beneath the set. In close up the worms required more articulated movement and for these 4x scale versions were fabricated. These stunning over-scale worms were shot against green then re-sized and composited into the live action set in post. They required a team of 7 puppeteers, some operating large mechanical rods, while others drove eyes, mouth and antennae via a table crowded with RC controllers. The result was an awesome seamless dance of technical coordination and character performance.
But the highlight of this memorable gig was directing this improvisational team of actors. As we played with alternate lines and action, the Cinnovation artists never stopped inventing and adding to the piece, an inspiring experience indeed.